The gallery has been a place to showcase artists’ work, a space where good art is supposed to be a protagonist. For students, emerging artists as well as mid-career artists this well lit space signifies accomplishment and recognition of hard work. There’s a point though where this gets blurred, not only does money come in but exclusivity, branding and “proper” marketing shows up in a picture that we weren’t ready to analyze.
It has been made clear that a gallery is a business, one that survives from the selling of art. As in any business there’s a need to create demand for the product being sold and this is accomplished by making the product exclusive. The problem with this is when the artist is left out of the process and their work gets marketed the wrong way; a way that might make money but that won’t be a true representation of the message the artist is trying to get across.
Photographers like Abelardo Morell and Nick Nixon have been able to overpass this obstacle and succeed in the creation of their personal work. But many of us have a long way to go before we can get to their level and it is because of this that we need to take charge of who is our audience and what message we want to convey. Artists need to close the gap between art and everyday people. Art is not done for the enjoyment of just a gallery or a museum, it needs to be understood by everybody with no regards of class or educational background. Art is about responding to our surroundings, about feelings and emotions and those are universal reasons that anybody can relate to.
So what can I do to help close the gap? This new series goal is to help do that. My contribution is to spread knowledge about artists in all medias, but especially photography, whose work I find interesting and who people can relate to. My only hope is that a number of people will take the time to look into it and not feel as if they discouraged just because they don’t have an art background.
ART IS FOR THE PEOPLE- SO ENJOY IT, EMBRACE IT, LOVE IT!